The UX/UI trends of 2024: A dive into the world of digital experiences

In 2024, UX/UI developments have reached new horizons, taking the user experience to unprecedented heights. Let's take a look at the most notable trends that have dominated the past year.

1. Animated illustrations: personality in pixels

Gone are the standard stock photos! In 2023, the trend of animated illustrations has gained ground, giving apps and websites a more personal and human touch. Subtle animations draw attention to specific elements and fit seamlessly into the growing trend of storytelling.

2. 3D graphics: real interaction with virtual reality

Thanks to improved tools and advanced web browsers, 3D graphics are no longer an unattainable dream. By 2024, companies will use this technology to present products in an interactive and compelling way, giving users a truly immersive experience.

3. Augmented Reality (AR)

The promise of AR became a reality in 2023 and cintinues in 2024. With powerful AR applications such as Apple's ARKit and Google's ARCore, products can be presented on mobile devices as if they were physically present. AR goes beyond visual appeal and has proven valuable for training applications.

4. Virtual Reality (VR): Coming together in virtual space

After decades of experimentation, VR is finally starting to gain ground. Especially after the impact of the corona crisis, we see a growing interest in virtual meetings. Fairs, cafes and concert halls in VR are becoming reality, bringing people together in a virtual environment.

5. Creative scrolling: Innovation in navigation

Scrolling from left to right or top to bottom is passé. 2024 is all about creative scrolling techniques that bring a fresh look to the navigation experience. Without losing sight of ease of use, of course, as users' patience remains limited.

6. Return of skeuomorphic design

After years of flat design, skeuomorphic design is making a comeback. Elements that resemble real objects increase recognisability and add a touch of tangibility. Thanks to faster chips and larger screens, this design approach is being embraced again.

7. Dark Mode

By 2024, dark mode is no longer an option but an expectation. iOS, Android, Windows and MacOS have embraced it, and more and more apps are following suit. 

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